

"It's not a slam dunk," as Ali Mast explains in this week's featured interview. It's more a matter helping them put together "puzzle pieces" in ways that foster alignments of the right models and partnerships.
How do software companies transform payments from a bolt-on feature to a thriving profit center? In today's episode of The Payments Strategy Show, Ali Mast shares her experience from a career at the intersection of SaaS and payments, and what she learned from embedding payments in 40+ software platforms.
Ashley Willson, joined host Becky Kopplin, share how vertical software companies can grow payments revenue by optimizing their GTM strategy for adoption.
This annual recognition celebrates young leaders and innovators who are shaping the future of the payments technology industry. The honorees represent a diverse group of entrepreneurs, executives, technologists, analysts, lawyers, bankers, and investors, all contributing significantly to advancements in the field.
September 29 - October 1, 2025
Dana Point, CA
September 30, 2025
New York, NY
October 26-29, 2025
Las Vegas, NV