About Us
Built by Operators. Execution Obsessed.
Revolv partners with growing companies to design, launch, and scale go-to-market strategies with a focus on embedded payments, finance, and distribution models that unlock long-term value. We prioritize adoption to accelerate revenue.
Founded by industry operators Ashley Willson and Ali Mast, Revolv blends deep technical infrastructure know-how with sharp go-to-market execution. With decades of combined success leading SaaS, PayFac, and fintech platforms from the inside out, our team turns complexity into clarity and potential into profit.
Ali Mast, Co-Founder, Principal
Ali Mast is known for her sharp go-to-market lens and unmatched energy in execution. Over 15+ years as a revenue leader, she has scaled SaaS and embedded finance companies through growth phases, funding rounds, acquisitions, and successful exits, always tying vision to measurable outcomes. Ali has led GTM strategies that unlocked hundreds of millions in recurring revenue, tripled payments volume into the tens of billions, and consistently elevated enterprise value. Her career spans both sides of the ecosystem: building revenue functions inside SaaS companies and scaling payments providers from the infrastructure side, helping to stand up PayFacs, launch acquiring platforms, and expand global processors. This dual perspective allows her to bridge platform ambition with real-world execution, acting as our in house SaaS to payments translator.
Ashley Willson, Co-Founder, Principal
Ashley Willson is a seasoned payments executive with a proven track record of building and scaling fintech companies from the ground up to billions in processing volume. She successfully exited her own payments start-up, built and launched an acquiring processor in both the U.S. and Canadian markets, and has led strategy at some of the industry’s leading PayFac and acquiring platforms. Her expertise spans the full spectrum of embedded finance, from infrastructure development and compliance to revenue optimization and growth strategy. Whether launching a startup or scaling an enterprise, Ashley combines deep operational insight with a clear blueprint for transforming complex payment challenges into scalable, profitable solutions.
Meet The Team
Shirley Hsu
Shirley is a payments and embedded finance leader who turns complex financial products into scalable commercial strategies. Her experience spans payments, lending, banking, payouts, risk and underwriting, with a sharp focus on the business case, partner economics and merchant adoption. She has led major strategic negotiations, including FreshBooks’ four-year Stripe partnership, and knows how to balance growth, risk and customer experience.
Nan Siler
Nan brings 40+ years of payments and fintech experience across high-volume processing, risk, compliance and operations. She has launched and operated multiple PayFac programs, built an acquiring processor serving the U.S. and Canada, and negotiated complex sponsorship agreements. At Revolv, Nan helps clients build payments programs that can scale without letting risk, compliance or operational complexity become the strategy.
The Revolv Bench
Strategy is only useful if someone can execute it. Revolv brings in experienced operators across project management, data and analytics, merchant sales, payments operations and other specialized disciplines when the work demands it. The right expertise, plugged in at the right moment, without adding unnecessary layers.
What sets Revolv apart isn’t just what we know, it’s how we deliver. We’ve sat in your seat, felt the friction, and built the blueprint. Now, we’re helping a new generation of SaaS leaders go further, faster.
